This Friday night Carlton and Collingwood battle it out for the Richard Pratt Cup, which aims to raise awareness of the incidences of prostate cancer in Australian men.

It will be the fifth annual occasion where the two sides play in memory of the late Richard Pratt, who passed away from the disease in April 2009.

Today the Carlton Football Club joined forces with both The Pratt Foundation and The Victorian Government to discuss the importance of Friday nights game, in raising awareness of prostate cancer.

Anthony Pratt, Richard Pratt's son and Global Executive of Visy, says that no matter which team your support, prostate cancer doesn't discriminate.

"We can all agree that Prostate Cancer shows no allegiances. If you are a mature male, you're potentially at risk."

Remembering his father, Pratt says that whilst every day he lived his life to the fullest, he couldn't escape the ravages of cancer.

"The tragedy is that if he had of been more proactive earlier about his prostate health, there is a chance that he might still be with us today. And that's really what the Richard Pratt Cup is about, trying to raise awareness about prostate cancer in the community, to encourage men to have regular checks."

Pratt acknowledged last year's Richard Pratt Fellowship recipient, Dr Helen Peterson, for her outstanding work that she has done so far.

"If the Richard Pratt Fellowship can continue to achieve its goals, then it may be my father's greatest achievement of all."

Victorian Minister for Health, David Davis, emphasised the government's continued support behind the foundation.

"Richard Pratt was a very proud Victorian. It is because of him that we are here today – to continue the battle against the disease that affects 5,000 Victorian men each year."

The Minister credits both The Richard Pratt Research Foundation and the Victorian Cancer Agency for joining forces to what has become the Richard Pratt Fellowship in prostate cancer.

"The Fellowship's work, like much of the work being carried out by other researchers in Victoria, is helping to unlock the causes of cancer and ultimately beat this disease for good."

"I'm looking forward to the fifth annual battle with the Blues and the Pies for the Richard Pratt Cup. The game is a great tradition and will get more Aussie blokes thinking about Prostate Cancer."

The Richard Pratt Cup's ambassador, Carlton Footballer Byrce Gibbs,  says how proud everyone at the Club is of the legacy that Richard Pratt had left behind.

"As a player I feel very honoured and very privileged to play in such a big game. Not only is it against our arched rival Collingwood, but it's a game that's named after Richard Pratt, and we really look forward having a win in his honour."