THE CARLTON Football Club is excited to announce that BlueRock has signed as a gold partner of the Club’s AFLW team as well as Carlton IN Business until the end of 2024.  

BlueRock will be the presenting partner of the AFLW Player of the Match, further enhancing the ever-growing support for Carlton’s AFLW team. 

BlueRock, a multidisciplinary entrepreneurial advisory firm named after the Blues, supports business owners to grow their businesses as well as individuals' and families' to grow their wealth to forge a strong financial future.

Moving forward, the BlueRock logo will feature on the AFLW polo, with the partnership giving a better opportunity to expand their connections in both the sporting and business communities.  

Carlton CEO Brian Cook said the Club values having such a reputable and trustworthy brand supporting our AFLW team. 

“Given the high calibre of events and experiences that form part of the partnership with Carlton IN Business, BlueRock can make invaluable connections for their business and for their clients,” Cook said.  

“BlueRock’s commitment to excellence and success aligns with our club values, and we are excited to not only grow the support for our AFLW team but also increase support for female sport within Australia.” 

Peter Lalor, Founder of BlueRock said we are proud to partner with Carlton’s AFLW team and the Carlton IN Business network.  

“The partnership provides us with an exciting opportunity to build our ever-growing network,” Lalor said.  

“BlueRock’s growth trajectory has been a steep one and we aspire to become a household name worldwide. The partnership with Carlton provides ample opportunity to expand our connections in both the sporting and business community and continue to grow the BlueRock brand supporting our national and international growth plans.”