The successful I AM CARLTON campaign continues in 2013 with today’s release, “HISTORY” featuring some of the Carlton greats with the following ‘I AM’ tag line adaptations:
• I AM LEGEND
• I WAS BORN A BLUE
• I AM THE DOMINATOR
• I AM 16 PREMIERSHIPS
• I AM IN PURSUIT OF 17
Vision of a number of Carlton greats including Bruce Doull, Wayne Johnston and Alex Jesaulenko, together with Carlton icons such as Lygon Street and the old Princes Park ground add to this 30-second feature.
Carlton’s 2013 Membership was launched on October 1 and the series of campaign videos featuring players, past and present will be released each Monday during October as the Club strives for 50,000 members in 2013.
?A new-look membership website iamcarlton.com.au, with improved integration with Ticketmaster will deliver an easy online solution to renew membership or join the Club.? ?For more information, please visit www.iamcarlton.com.au.
“I AM ONE OF 50,000
