Preview the MARS logo on the Carlton guernsey
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The MARS brand will be a joint major sponsor of the Carlton Football Club for the next three years in a key partnership announced today. The MARS logo will proudly appear on the Club guernsey.
Carlton CEO, Mr Greg Swann, said the association with MARS was an excellent partnership for both organisations, bringing together two iconic brands; Carlton Football Club and MARS.
“The MARS Bar is an iconic brand, Carlton is one of the biggest brands in Australian sport and we are delighted with our new association which is a significant commitment by both organisations,” Swann said.
The MARS logo will feature on the Carlton guernsey (front for away games and back for home games) as well as on the official apparel for the players and coaching staff, providing excellent exposure for MARS.
“MARS has a long history of supporting sport at both grass roots and elite level and have been involved with AFL players and clubs for many years. This new sponsorship is by far the biggest AFL involvement we have had and it is appropriate that we partner with Carlton, one of the biggest names in Australian sport,” said Mr Peter West, General Manager Mars Snackfood.
“We have been manufacturing MARS Bars in Australia for over 30 years and the heritage of our brand has always been around celebrating active lifestyles as expressed in the Work Rest Play campaign. This partnership is a natural fit for the MARS brand and will further promote an active lifestyle.”
MARS will feature on the Carlton guernsey for the first time in the round one NAB Cup match against Sydney at Blacktown on Saturday, February 20.
MARS FACT SHEET
About Mars Snackfood Australia:
- The Australian manufacturing plant and head office is located in Ballarat.
- Production capacity to make 1 Million MARS bars in just 8 hours.
- MARS Bar number1 ranked chocolate bar.
- Long history of AFL involvement.
- The MARS Bar was first launched in 1954 under licence.
- The first Australian MARS Bar was manufactured in Ballarat in 1979.
- 95% of Australians have eaten a MARS Bar.
- Mars Snackfood has a ‘colourful’ history of partnership with AFL football clubs. In 1997, to announce the launch of the blue colour for it’s M&M’s brand of chocolates, Carlton changed from its traditional navy to a royal blue jumper for one home and away game.
