Barely a week after the first Carlton Membership of 2015 was pledged, bookings are steadily building – and the club’s Membership Manager Nicole Rowlings can report increased numbers on the corresponding period 12 months ago.
That, according to Nicole, is because Carlton has heeded the call of the faithful to gain more bang for their buck.
“From the Members’ surveys we’ve completed in the past, we know that Members want more than just matchday entitlements,” said Nicole, now four years into her role at Carlton.
“Hopefully the two new premium packages we’ve introduced will help cater for the Members’ needs.”
The packages of which Nicole speaks - the Champions Club and Captains Club Premium – best reflect Carlton’s added commitment to the membership experience.
Taking the Champions Club in isolation, Members are privy to a myriad of matchday and non-matchday benefits, from a private evening reception with Members of the club’s entire playing list and a football department briefing with Mick Malthouse at Visy Park through to guaranteed Grand Final ticket access and access to the Champions Club Room on matchday.
Nicole also noted that Members were also taking advantage of the capacity to pay off their fees on a monthly basis rather than lump sum, as the club strives to realise its 2015 target of 50,000 Carlton Members.
