CARLTON IN BUSINESS is proud to welcome Penfolds as its Co-Major partner for the next two years.
A partner of the Club since 2017, this announcement sees Penfolds elevate their partnership substantially, demonstrating the great faith they have in the Carlton IN Business brand.
Today’s announcement showcases the growth and opportunities Carlton IN Business (CIB) can provide for both members and businesses, as the largest corporate network in Australian sport, hitting a record 166 partners and members in 2022.
Over the past two years 1,500 genuine introductions have been facilitated with over 70 million dollars’ worth of business generated between our members.
Last year was a prime example of how the partnership between Carlton IN Business and Penfolds was able to bring these business connections to life and provide added value to members.
CIB members were fortunate enough to spend a day at Penfolds spiritual home, Magill Estate, where they had the opportunity to immerse themselves in the rich history and hear from industry leaders in an intimate setting.
Carlton President Luke Sayers said both organisations have a rich history, which has helped make the partnership so successful.
“It is fantastic to see Penfolds increase their partnership with Carlton IN Business, signing on as Co-Major partner,” Sayers said.
“Penfolds is a leading global winemaker – we share a mutual appreciation for history, and have established an authentic relationship built on heritage, tradition and innovation.
“In this partnership we share a strong desire to offer our members a high-quality and enriched experience, and we look forward to seeing that evolve with Penfolds over the years to come.”
Simon Carter Penfolds Director, Global DTC said “Penfolds is delighted to bring to life a strengthened partnership with Carlton IN Business as Co-Major partner – following the exceptional experiences we offered to members in 2022.
“As we look to our ambition of becoming a global icon, we are excited to showcase our portfolio of wines to Carlton members and supporters, with tailored offers and events over the next two years.
Penfolds has been making remarkable wines since 1844 – and have established themselves as one of the most celebrated winemakers in the world.
The partnership will see Penfolds become the exclusive pourage partner of Carlton IN Business, with members receiving exclusive access to offers from Penfolds. Further, all President Club members will have Penfolds wine exclusively on their tables for all Carlton President’s Club Functions.
All Carlton members now have access to exclusive deals with Penfolds.
Spend $100 or more and get $25 off when you apply code: CARLTON at checkout.
Please Log in or Sign up to access the offer.
For further information or to get involved with Carlton IN Business, please click here
Promotion starts 12.01am AEDT 10th March 2023 and ends 11.59pm AEDT 24th March 2023. Spend $100 or more across the Penfolds.com website and apply coupon (CARLTON) to get $25 off your order. Cannot be used in conjunction with any other offer. Customer must be logged in to claim the offer.
