THE CARLTON Football Club is proud to reveal that Great Southern Bank has made a new, significant commitment to the Blues as a Co-Major partner.
After unveiling a new name and brand just last week, Great Southern Bank (formerly Credit Union Australia) will now join Hyundai in providing the highest level of support to the Club for at least the next three years.
Formerly a Platinum partner of the Blues after becoming a member of the Carlton family in 2018, Great Southern Bank’s elevated partnership is yet another sign of the Club’s strong off-field position.
Carlton CEO Cain Liddle said the commitment and desire of Great Southern Bank to strengthen its ties as a partner was an important and exciting outcome for the Club.
“Great Southern Bank are taking their business and their brand to a new level and their decision to use this Co-Major partnership to do so, shows belief and support in the direction of our entire football club,” Liddle said.
“They have been a loyal partner of our club since first coming on board as a Platinum partner in 2018, and their eagerness to increase their support is a great reflection of our already existing, strong and mutually beneficial relationship.
“We’re delighted they also see us as an important part of their future, entering their next chapter as Great Southern Bank, with a brand-new look, albeit the same purpose-led strategy of helping all Australians, including Carlton members, own their own home.
“There is no denying that Co-Major partnerships are incredibly important, especially in this current climate, and to have two strong partners in Great Southern Bank and Hyundai, aligned with us at such a significant level, gives us the perfect off-field platform to build from.”
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The all-new Great Southern Bank logo will appear on the front of the Club’s away guernsey and on the back of the home guernsey from Round 14, as well as all club apparel from 2022.
Dominant logo features will also appear on the AFL media backdrop, changeroom signage, digital club communications and game-day activations.
Great Southern Bank CEO Paul Lewis said the company was delighted to become a Co-Major partner of the Club following a successful first three-year association.
“Our relationship with the Carlton Football Club over the past three years has been extremely successful, so when the chance to become the new Co-Major arose, we jumped at the chance,” Lewis said.
“This sponsorship has already raised our profile and helped grow our business and now we have just changed our name to Great Southern Bank, this is even more important.
"Not only does this sponsorship connect us to the entire Carlton Football Club family of members, supporters and key stakeholders, it provides us the opportunity to launch our new brand to millions nationally. We look forward to working closely with the Carlton Football Club over coming seasons.”
Great Southern Bank has a strong presence in Victoria with seven branches across Melbourne, Werribee and the Latrobe Valley, as well as the Great Southern Bank call centre in Melbourne’s CBD.
As Australia’s largest customer-owned bank, Great Southern Bank’s key focus centres on all profits being reinvested into new initiatives, leading products, and in providing outstanding customer service.
Victoria is a key growth market for Great Southern Bank and already accounts for 21 per cent of its loan pool. The fact that it has one of the country’s fastest growing property and home loan markets is a great fit with its strategic purpose of helping all Australians own their own homes.
For more information about Great Southern Bank, click here.
