The Club launches its 2012 membership campaign on Thursday 10 November with an exciting new website - iamcarlton.com.au - making becoming a Carlton member easier, quicker and simpler than ever before.

Tens of thousands of supporters have pledged their allegiance to the Club through iamcarlton.com.au over the past few months - with the site now relaunched as the one-stop destination for supporters to show their commitment to the Blues and become members in 2012.

Current Members will receive their renewal letters and 2012 membership brochures in the mail early next week, but for those who want to secure their membership early, you can jump online today.

Supporters can browse and select the new Club membership categories, which have been simplified to make it easier than ever before to join the Club they love.

Level 2 is now entirely for Captains Club reserved seat members, which also entitles members to guaranteed access to purchase a Grand Final ticket should Carlton participate. Captains Club members can also select their reserve seat on Level 1 and 3 to sit with their family and friends.

Members Reserve reserved seat members (formerly Football Gold premium and Football Gold standard) are now located on Level 1 and Level 3, where members will be surrounded by other Carlton supporters to enjoy watching their team.

Members who prefer to sit in general admission areas have a great selection of membership packages in Members General Admission.

The Club has also launched a new membership package for those who can't get to games but want to show their support for the Blues. The new At Home membership let's supporters show their true colours and get behind their Club as members.

Also new in 2012, Carlton Direct allows members to pay for their membership in monthly instalments or a one-off annual credit card payment, which automatically renews your membership each season. It makes paying for your membership so much easier and Members can opt out of Carlton Direct at the end of any season. Members who sign up using Carlton Direct this season will also have the opportunity to win a brand new Hyundai i20, valued at $18,295 (including On Road Costs).

Becoming a member has never been simpler.

Members will also be able to select for the first time which of their favourite players they want pictured on their 2012 membership card. Members can choose from a range of Carlton's best to have pictured on their card - which will also carry the members name personalised with the I AM CARLTON campaign.

So log on to iamcarlton.com.au today.

Be part of something special at Carlton as the Club looks to break through 50,000 members for the first time in its proud history.

Say it with pride in 2012 - I AM CARLTON.