Ever wondered what life at a football club is really like?
The Carlton Football Club is launching a new Twitter account to give fans an insight into just what goes on behind-the-scenes.
@LifeatCFC is an AFL first.
GM – Digital, Media & Brand Jay Allen says he hopes the account will bring supporters closer to the Club.
"This is a fantastic initiative that will see our staff share snippets of their daily routine, from interacting with players and supporters to preparing for match-day.
There is a tremendous amount of work that goes on behind-the-scenes, to ensure 22 players run down the race on match-day. Offering an insight is another way that we can welcome fans to the Carlton family.”
This week, the Club's Property & Logistics Manager, Adam Ruggiero, will be manning the account.