Having renewed its partnership with the Blues for another three years, Carlton's joint major sponsor MARS® wants to show its true blue colours by announcing possibly the most unique football celebration ever, anywhere in the world.

The confectionary giant has promised that, “If Carlton makes the 2013 Grand Final, we'll shout Australia a free MARS® Bar.”

In front of a packed media contingency at the Cullen Hotel today, MARS® announced they will shout Australia a MARS® Bar gratis, if the new look Mick Malthouse Blues make it all the way to the 2013 AFL Season Grand Final.

In a show of support for the famous old dark Blues, MARS® wants to take their partnership with the club to a new level and to get the whole of Australia behind the team as it aims to raise the bar and maybe even the AFL Premiership Cup in 2013.

The offer to shout a free MARS® bar is a first for an Australian chocolate brand. The footy-loving public, regardless of who they want to win it, can get behind the Blues in their push to make it to the big show by registering to be a part of the celebrations

- Australian’s can register on www.marsshoutsthebar.com.au as at the 26th of March.

- It doesn’t matter who you barrack for anyone can register!

- MARS® is an icon within the chocolate category and is Australia’s #1 chocolate bar.

Woolworths Petrol are right behind this bold play and have jumped on board as the participating retailer.

Carlton great Chris Judd is relishing the prospect of playing in another Grand Final and is right behind the extraordinary offer:

“We’re grateful for the continued support of the MARS® business, and the faith they’ve put in us. I don’t know anyone who doesn’t love their products, so I reckon MARS® is providing the ultimate incentive for all Australians to support the Blues in season 2013.”