On track to reach 50,000 members by the end of the home and away season, this is the second year in a row the Club has reached new ground with its membership numbers, having surpassed last year’s final figure of 44,136.
“This is a fantastic result for the Carlton Football Club and reinforces the wonderful support we receive from a strong, committed supporter base,” said Carlton CEO, Greg Swann.
“We certainly value the loyalty of our Members and understand how fortunate the Club is to enjoy ongoing support, with so many getting behind the Club to ensure Carlton continues to grow and develop.
“We have seen sales remain consistently strong since membership opened and as well as growing our membership this year our season reserved seat sales have increased by 26% on 2011," Swann added.
In 2012 Carlton was the first AFL Club to introduce personalised membership cards with members being able to select their favourite player and have the image of the player alongside their name on their I AM CARLTON membership card.
Swann said the ‘I AM CARLTON’ campaign has been very well received by Carlton supporters and believes it has been a key factor in helping to drive membership as well as promote all areas of the Club in 2012.
“I AM CARLTON continues to be a successful promotional campaign for Carlton and has helped make supporters feel a part of the Club and drive our membership.
“It is important we continue to grow our membership and this week we will launch an ambitious digital marketing campaign to break through 50,000 members in 2012.”
Carlton is asking current members to ‘name a supporter’- who they think should step up and become a member - for doing so each member will receive an exclusive gift from the Club as well as be in the draw for a money can’t buy match day experience.
With eight home games still remaining - membership still offers great value with a range of membership available.
“We still have a number of home games to play this season, so there is still great value in Carlton membership and there is no better way to support the Club and feel a part of the team than to be a Member,” Swann said.
Membership, including the 3-game membership package and the ‘At Home Membership’ introduced this year, is available online at the official Carlton Football Club website, iamcarlton.com.au
Click here to sign up today or call Carlton Membership Services on 1300 CARLTON.
