The logo for the AFL Women's competition features a stylised 'W', with iconic goalposts and a goalsquare.
The logo, developed in consultation with the AFL women's advisory group, was released in Melbourne on Monday morning.
The AFL said the 'W' logo paid tribute to the heritage of the AFL logo, with the posts and goalsquare presented in a "contemporary, energetic, and youthful manner".
Carlton marquee player Bri Davey, who joined Collingwood's Moana Hope at the launch, gave the logo her tick of approval.
"It's awesome. It's really cool. There's been really good feedback for it and all the girls are really rapt about it," Davey said.
The AFL Women's Draft will take place in Melbourne on October 12, with the competition set to begin in February 2017.
Davey said it was a dream come true to finally have AFL Women's up and running.
"It's (women's league) been in the talks for a while. Now that it is (running), it hits home. It's absolutely amazing - a lot of girls' dreams have come true."
Bri Davey joins Collingwood marquee player Moana Hope at the launch of the AFLW logo in Melbourne. (Photo: AFL Media)
