Yellow is the colour of Livestrong and the Lance Armstrong Foundation, which were established by cancer survivor and champion cyclist Lance Armstrong to raise awareness and funds for the fight against cancer.
Each Carlton player guernsey features the Livestrong logo, Armstrong’s embroidered signature and will also be signed by the player. The guernseys will be auctioned post-match via a website, with all funds raised shared evenly between the Lance Armstrong Foundation and Peter MacCallum Cancer Foundation.
Carlton CEO Greg Swann said the club was going yellow on July 5 to coincide with the start of the Tour de France, where Lance Armstrong will be attempting to claim a record eighth Tour victory.
“Cancer is the leading cause of death in Australia, and many people in our football club and in the broader community have been impacted by this devastating disease,” he said.
“The Carlton Football Club is proud to go yellow and raise funds for the Lance Armstrong Foundation and the Peter MacCallum Cancer Foundation to strengthen cancer awareness, prevention, treatment and care.”
Cancer survivor Lance Armstrong is on a mission to tackle cancer globally.
“By 2010, cancer will be the number one killer globally, and rates for melanoma are higher in Australia than anywhere in the world,” he said.
“A single person, organization or nation cannot tackle this epidemic alone. It will take a truly global effort to conquer cancer.”
Carlton forward Brendan Fevola met Armstrong when he rode in the Tour Down Under in January.
“It was great to have a chat, show him how to kick the footy and get to know Lance as a regular bloke,” he said.
“Lance’s story of overcoming cancer and going on to be a champion cyclist is inspirational.
“Lance came out of cycling retirement last year to raise cancer awareness globally, and Carlton is proud to support the Livestrong cause by raising funds in Australia for cancer research, and to continue our long association and support of the Peter MacCallum Cancer Foundation.”
People can start bidding for the Carlton guernseys from 7pm on Thursday July 2 at nikestore.com.au. The auction will be open for seven days.
About The Lance Armstrong Foundation
At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be – and should be – life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF has raised more than US$250 million for the fight against cancer.
Join us at www.LIVESTRONG.org.
