So, to guarantee the Club continues to attract new fans of the game, we've established a Facebook page, "New Blue", as part of an initiative to educate first-time followers not only about the Blues, but AFL in general.
To complement this objective, and in conjunction with the University of Melbourne, Carlton has embarked on an audacious campaign to recruit “New Blue” bloggers of various racial and cultural backgrounds to engage those who might be new to the game, including;
· newly-arrived migrants;
· ESL (English Second Language) students at primary, secondary and tertiary level; and
· all who boast links with this city’s multi-layered multicultural community
The bloggers bring a unique new perspective to the way one of the game’s oldest and grandest sporting institutions is portrayed. They uniquely contribute to a page crammed with special features, including a detailed history of the Carlton Football Club through a timeline; a dedicated tab where members can learn more about the club’s players; a host of giveaways throughout the year; and a noticeboard enabling community groups to promote events throughout the year.
We believe that by creating New Blue, those who would otherwise get lost in the fanaticism of AFL football during the season will be able to learn and interact with their peers and, in turn, feel more connected with the community.
We’re conservatively aiming for 3000 people to join New Blue through 2012 and, with the assistance of University of Melbourne, expect steady traffic growth for many years to come.
If you know someone who is new to the game, we'd really appreciate it if you'd suggest they "Like" our new Facebook page. After all, you'd be doing them a favour… we all know the benefits of being a Bluebagger!
Click here to explore "New Blue".
