THE Carlton Football Club is proud to announce it has reached 100,000 members for the first time in its 160-year history.  

An enormous symbol of a community united by Navy Blue, this is a moment of landmark significance for generations of Carlton people. 

It has taken a whole-of-club approach, over many years, to shape the football club into what it stands for today; with players, coaches, staff, partners, and members all Stronger Together. 

This connection is something every single Carlton person should wear as a badge of pride. 

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100,000 members. Stronger Together.

For the first time in our 160-year history, we have reached 100,000 members.

As the players bring the pressure out on the field, the members are bringing unmatched energy in the stands – culminating in a tangible competitive advantage on a game day. 

With five sold-out matches already this season, and this Friday night’s clash against Collingwood selling out within days of tickets being released, the atmosphere within stadiums is a unique experience. 

Friday night is set to be the Blues’ fifth consecutive game at the MCG with a crowd of more than 80,000 people. 

The loyalty of Carlton families is something to be celebrated: from the longest serving member, a 103-year-old who is a 90-year consecutive member, to the newest member signed up at birth only a couple of days ago, there is a diverse community proud to wear the Navy Blue.  

Over 27 per cent of Bluebaggers have been members for 10-plus consecutive years, with 22 per cent of the entire membership base coming from interstate.  

AFLW memberships also continue to grow, currently sitting at 3,154 members ahead of the season starting in August.  

Blues CEO Brian Cook said today’s announcement is a true testament to the commitment of all Carlton people. 

“I want to sincerely thank each and every person who has signed up to be a member in 2024. This is a significant moment for our football club, a history-making moment and we couldn’t be prouder,” Cook said.  

Carlton supporters have a connection that is unlike anything else: it is unique and special.

- Brian Cook

“The passion, scale, and strength of our members is a competitive advantage, and the way our people have bought into what we now stand for as a values-based football club is what has been the most pleasing. 

“Carlton supporters have a connection that is unlike anything else: it is unique and special. 

“The unity and passion creates an electric environment at our games, and a strong sense of belonging between Carlton people out in the community. 

“I also want to acknowledge and give my appreciation to all those at Carlton, past and present, who have contributed over the journey to help us reach today’s historic milestone. Today’s announcement is a team effort, over many years, and their hard work doesn’t go unnoticed and deserves to be acknowledged. 

“This is an incredible achievement and now we look forward to continuing our growth, on and off the field, throughout the years to come.” 

For those yet to become a Carlton member, you can today from as little as $11 per month! Visit membership.carltonfc.com.au or call 1300 227 586 to find the best package for you.