THERE will be a new addition to the Carlton Reserves side, with Redline Car Hire signing on as the team’s Major partner.
Extending until at least the end of the 2025 season, the partnership will see Redline feature across the front and back of guernsey, players’ shorts, digital assets and at the team’s home ground at IKON Park.
The alignment between Redline Car Hire and the VFL program was an important factor in the partnership for owner Jackson Southby – also a lifelong Bluebagger.
“As a lifelong Carlton supporter, it’s a dream come true to see the company logo on the guernsey of a team we are passionate about,” Southby said.
“We are thrilled to have partnered with such a strong and passionate club for the 2024 season.”
Carlton VFL Senior Coach Luke Power shared his excitement in the announcement of the partnership, believing it will only serve to help grow the impact of the program for years to come.
“We’re excited to have Redline Car Hire join us as a Major partner for the next few years and even more excited to see their investment in our developing players,” Power said.
“Having such a reputable organisation invest in our program is thrilling and we are excited to continue to build our relationship with Jackson and the team.”
With a bye in the first round of the 2024 Smithy’s VFL season, the Carlton Reserves will take on North Melbourne at Arden Street in their first game of the year on Friday 29 March.
