Managing media demands, planning Carlton's social media strategy, and lots and lots of meetings.
It's all part of a day in the life of Jay Allen, Carlton's GM - Media, Digital and Brand.
This week Jay will be sharing some insights into his hectic job at Carlton, through the Club's behind-the-scenes Twitter feed, @LifeatCFC.
So far Jay has been breaking news with the latest on Carlton captain Marc Murphy, and pondering where to create a new memorabilia space at Visy Park.
To share your ideas and stay up to date, follow @LifeatCFC.
