Running a football club in a world-class facility such as Visy Park doesn't come cheap – which is why memberships and sponsorships are so vitally important. 

One of the people seeking out sponsorships and corporate support for the Blues is Carlton's Business Development Executive Cameron McDonald. 

McDonald has worked at Carlton for more than six years – in football terms, that's almost 150 games.

This week he takes on a new challenge, and will be manning Carlton's behind-the-scenes Twitter feed @LifeatCFC. 

McDonald says one of the best things about working at Carlton is when the Blues beat Essendon – something he hopes to be able to Tweet about this weekend. 

To get an insight into McDonald’s role at Carlton, log on to Twitter and follow @LifeatCFC then use the hashtag #IAMCARLTON to join the conversation.