Carlton has stormed back in the second half for its first win of the season, beating St Kilda by 40 points in Wellington.
Lachie Henderson and Tom Bell stood up in attack for the Blues, who won the league's opening match on Anzac Day 18.13 (121) to 12.9 (81).
Captain Marc Murphy was outstanding in the midfield, despite heavy tagging attention.
Murphy won the inaugural Crowl-McDonald Medal as best afield.
The medal was named after St Kilda's Claude Crowl and Carlton's Fen McDonald, who made their senior debuts against each other in 1911 and died on April 25 at Gallipoli.
Henderson kicked five goals and Bell's four goals in the second half were crucial as Carlton made its comeback.
It was an important win for the Blues, who are recovering from a poor start to the season and plenty of media attention.
Carlton's Mick Malthouse also coached his 414th game, officially equalling Jock McHale's AFL record.
VIDEO: Watch Malthouse's post-match press conference
The Blues were down by 25 points at quarter-time and 26 midway through the second term.
But they had reduced the margin to 13 points at the main break.
They doubled their score in the third term, kicking six goals to two and taking the lead for the first time.
Only 12,125 fans attended the game, the lowest attendance at the 'Cake Tin' since the Saints started hosting Anzac Day games there two years ago.
Carlton coach Mick Malthouse strongly threw his support behind the concept, and said he would always remember where he was when the 100th anniversary of the Gallipoli landing was commemorated.
VIDEO: Watch the Blues belt out the team song
ST KILDA 5.3 8.6 10.8 12.9 (81)
CARLTON 1.2 6.4 12.9 18.13 (121)
GOALS
St Kilda: Sinclair 2, Shenton 2, Bruce 2, Lonie 2, Steven, Dunstan, Billings, Armitage
Carlton: Henderson 5, Bell 4, Gibbs 2, Everitt 2, Jones, Ellard, Cripps, Tuohy, Armfield
BEST
St Kilda: Armitage, Longer, Steven, Schneider, Geary,
Carlton: Murphy, Cripps, Henderson, Bell, Tuohy, Everitt, Walker
INJURIES
St Kilda: Roberton (leg)
Carlton: Tutt (general soreness) replaced in selected side by Dick, Ellard (nose), Buckley (corked thigh)
SUBSTITUTES
St Kilda: Paddy McCartin replaced by Ahmed Saad in the third quarter.
Carlton: Michael Jamison replaced by Matthew Dick in the third quarter.
Reports: Nil
Umpires: Donlon, Stephens, Ryan
Official crowd: 12,125 at Westpac Stadium, Wellington
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